Jacksonville Regional Economic Development Corporation Launches Campaign to Assist Workforce Attraction Efforts

Jacksonville Regional Economic Development Corporation Launches Campaign to Assist Workforce Attraction Efforts Main Photo

22 May 2024

News, workforce

Jacksonville, IL - The Jacksonville Regional Economic Development Corporation (JREDC) is excited to announce the launch of its Talent Attraction Campaign featuring new “live and work” videos, digital advertising and a listing and relocation offer on MakeMyMove.com. The campaign places a targeted focus on recruiting an increased workforce to local businesses in the Jacksonville, IL, region.

“We believe the Jacksonville region is the right place to put down roots and grow a business for many reasons, from a strategic, centralized location, wonderful quality of life and incredible educational opportunities for people of all ages,” said Kristin Jamison, president of JREDC. “This creative mix of marketing and relocation incentives will attract more residents to our communities and aid area employers in finding the right employees they need to be successful.”

The Talent Attraction Campaign has three main segments. The first is a digital advertising campaign via Facebook, Instagram and LinkedIn to recruit new workers and build awareness of Jacksonville regional employers, open positions and benefits. The second is two Live/Work videos, which can be viewed below. Together, the posts and videos will educate individuals on the area’s quality of life attributes from community amenities, Midwestern work ethic, culture and safety to cost-of-living and cost-of-doing-business advantages.

“We know we must aid in attracting a skilled workforce for the success of our current employers, as well as people interested in doing business in the Jacksonville region,” said Jamison.

Lastly, a listing and relocation incentive offer at MakeMyMove, valued at $9,300, will provide the final touch to encourage individuals to capitalize on the region’s advantages. The incentive offer includes $5,000 cash, three months of fiber broadband service from area providers, numerous passes and gift certificates at area establishments, $300 in “ChamberChecks” redeemable at 80+ participating Jacksonville Chamber of Commerce member businesses and more.

JREDC is thankful for the partnership efforts of the Chamber of Commerce in developing the live/work video strategy, as well as a new digital welcome kit. The two organizations were able to leverage grant dollars through the Illinois Department of Commerce and Economic Opportunity’s Community Navigator Grant program to complete segments of the talent attraction campaign. “The collaborative nature of all those involved only underlines the quality of the community that makes Jacksonville an ideal place for living and conducting business,” said Jamison.
Anyone seeking a fantastic location to live, work and build their business can access the Talent Attraction Campaign details here.

JACKSONVILLE REGIONAL ECONOMIC DEVELOPMENT CORPORATION is committed to promoting economic growth and stability in Morgan and Scott Counties by attracting new businesses, supporting existing businesses and encouraging entrepreneurship. Through its strategic initiatives and partnerships, JREDC aims to enhance the quality of life for residents and make the Jacksonville region a vibrant place to live and work.