JREDC’s Five Year Regional Plan: A New, Unified Brand is Unveiled
Wednesday, August 24, 2022
The leadership of Jacksonville, Illinois, knows that community and economic development go hand-in-hand to ensure a region’s success. To present a unified voice, five Jacksonville-related organizations unveiled an all-new brand identity that aligns the groups to provide a consolidated approach to promote the city as a top choice to visit, work and live.
Jacksonville Regional Economic Development Corporation (JREDC), Jacksonville Area Convention & Visitors Bureau (CVB), Jacksonville Area Chamber of Commerce, Main Street Jacksonville and the City of Jacksonville worked together with Pekin, Illinois-based McDaniels Marketing — an experienced tourism marketing firm — to develop a strong brand that established cohesion betwee...